Logos engineered on the golden ratio.
Brand marks built on the golden ratio (φ) — mathematically balanced identity that feels right even before anyone can explain why. Designed to age well across every surface, from a business card to a billboard.
Deliverables.
Everything you get in a typical golden-ratio logos engagement.
Logo mark
A primary mark constructed on a golden-ratio (φ) grid — proportions that read as balanced without anyone knowing why.
Logo system
Variants, lockups, and responsive marks for every context and format.
Type & colour
A typeface pairing and palette that complement the mark without competing with it.
Brand guidelines
Clear rules for spacing, sizing, and usage so the brand stays consistent whoever applies it.
Asset pack
Export-ready files in every format — SVG, PNG, PDF — for print and digital.
Handover
Source files and a guide your team or future designers can build on confidently.
How we deliver.
A sensible default flow. Edit to match your real process.
BriefDiscover
I learn your brand, your audience, and the direction you want — then align before design starts.
ConstructDesign
I design the mark on a φ-grid, exploring forms, testing proportions, and iterating on concepts.
RefineRefine
I refine, build variants, and test in real contexts — signage, apps, documents, and print.
DeliverDeliver
I hand over the full asset pack and brand guidelines.
Who it's for & where it pays off.
New ventures
A complete identity for a new business or product, built to grow with it.
Rebrands
A refreshed mark that brings your brand forward without throwing away what people already recognise.
Mark refinement
Tightening an existing logo on the golden ratio — better proportions, same brand.
Full brand systems
Logo, type, colour, and asset system — everything a brand needs to stay consistent.
Sub-brands
Cohesive marks for product lines that sit clearly within a parent brand.
Asset packs
Export-ready files for every channel, format, and surface.
What we build with.
Examples — swap these for your actual stack.
What you get back.
Ratio-based
every proportion grounded in mathematics
realAsset files
delivered in all formats
[placeholder]Variants
for every use case
[placeholder]Weeks
from brief to delivery
[placeholder]Golden-Ratio Logos questions.
Why the golden ratio?
Do I get full brand guidelines?
What does it cost?
Will I own the source files?
Pairs well with.
Ready for a mark that lasts?
Tell me about your brand. I'll come back with a direction and a clear first step.